Thursday, March 10, 2011

QR Codes

QR Code for FAT Pudding

I am working on some Japanese sites and QR codes are huge over there and seem to be growing in popularity here too, appearing in newspapers, marketing leaflets, business cards and of course websites.

So what are QR codes? A QR Code (Quick Response) is a matrix code (or two-dimensional bar code) that works like a bar code on a box of cornflakes that allow its contents to be decoded at high speed. However they are more useful than the standard barcode as standard barcode they can store and present much more data, including url links, geo coordinates, and text. The codes can be read by smart phones such as iPhones and Androids with a simple app. I downloaded QR Reader.

There a various ways to generate a QR code. A web based site is kaywa but there are many out there by doing a google search. Also they can be created by php, .net etc

There are many benefits of the QR code such as SEO, letting customers know and store a large amount of information that they want, sending users directly to your website and giving more interactivity to your customer.

A more complex use of QR codes is using them as a sort of digital business card for major companies. There are many companies out there today that utilize QR codes as a business card for sharing accounts and contact information. QR codes can be used as a digital business card for sharing accounts and contact information. They could be used in games and competitions and all sorts of inventive ways.

QR codes sure to become more and more common in the years to come as both customers and advertisers become more aware of them and the best ways to use them

1 comment:

Anonymous said...

It is not from nature, but from education and habits, that our wants are chiefly derived.